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Post by juthi52943 on Dec 28, 2023 6:36:43 GMT
Despite everything, online shopping is here to stay and represents of retail sales worldwide, according to the European Commission. IRI Consumer Goods and Retail Report . This means a boom in consumer product data for marketers who know how to leverage it. Real-time behavioral data, such as views, clicks and shares, provides faster insights and adds context for where consumers are in their purchasing journey. They help discern which consumers are heavy users Job Function Email List and those who are less so, allowing marketers to make strategic recommendations with confidence. Online shopping accounts for of global retail sales All this information allows you to identify new potential customers and improve your products and services. For key players in the FMCG industry. Especially market research companies, consulting firms and data analysts – there is no better time to implement analytics of customer behavior. The behavioral data collected complements the essential work done every day to drive industry growth and push the boundaries of knowledge, enhancing the power of existing research and problem-solving methods.
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