Post by shapanfgfdgoo on Mar 14, 2024 4:58:56 GMT
The caused by people replacing the term PPC with it. But the rest of the growth is likely due to the increasing number of people using SEM correctly.Of course we will never know what it actually is like. The results of the SEM word popularity survey in the Keyword Tool are puzzling as they are much lower for exact matchresults for the SEM phrase in the keyword toolHow should it beIn many respects I feel the same way I felt in when I watched SEO specialists struggle to find a word to describe themselves no longer focusing solely on organic results. Should SEM be accepted as referring only to paid results and the companies and people dealing with them.
Especially since so many people use this conceptI was curious what the leader of the paid results market Google thinks about this. I checkedrecordrecent conference call devoted to the companys financial results. Search engine ads were mentioned twice first SEM Mobile Numbers ads and then SEM listings.I used to use the term search ads but in the last two years I have switched to paid search. They have both concepts in Google Trendssimilar volume of inquiries but the volume of none of them compares to CPC or PPC.Or maybe a completely new shortcut Maybe we should say SEA search engine advertising.
This concept could also be used to refer to a person or company search engine advertiser. could remain an umbrella term that includes both SEO and PPC. Something has to be done about this chaos. Many search engine marketing SEM marketers dont want to be mistakenly identified with only sponsored links when they do both.So maybe some clarification Maybe paid SEM and organic SEM Or going even harder paid SEM and SEO SEM It gave me a headache.The strangest thing about all this is that lately I have been using the phrase search engine marketing or search engine.
Especially since so many people use this conceptI was curious what the leader of the paid results market Google thinks about this. I checkedrecordrecent conference call devoted to the companys financial results. Search engine ads were mentioned twice first SEM Mobile Numbers ads and then SEM listings.I used to use the term search ads but in the last two years I have switched to paid search. They have both concepts in Google Trendssimilar volume of inquiries but the volume of none of them compares to CPC or PPC.Or maybe a completely new shortcut Maybe we should say SEA search engine advertising.
This concept could also be used to refer to a person or company search engine advertiser. could remain an umbrella term that includes both SEO and PPC. Something has to be done about this chaos. Many search engine marketing SEM marketers dont want to be mistakenly identified with only sponsored links when they do both.So maybe some clarification Maybe paid SEM and organic SEM Or going even harder paid SEM and SEO SEM It gave me a headache.The strangest thing about all this is that lately I have been using the phrase search engine marketing or search engine.