Post by account_disabled on Mar 12, 2024 8:01:09 GMT
We are lazy, unwilling to inform ourselves and reflect on things. We act instinctively in many of the decisions we make and often make mistakes or cheats based on this behavioral laziness. We are so convinced, encountering indicators that reassure us, that the presence of these is a sufficient guarantee. Imagine that there are two accountants, both very professional and prepared. Accountant A is entirely dedicated to work and has never thought about his personal promotion and he barely uses social networks to post photos of his holidays and his children.
Accountant B has fewer clients, but he has created a blog and written a book in India Mobile Number Data which he tells how to pay less taxes and has gathered a large group of people on LinkedIn and Facebook who are waiting for his article on how to interpret the latest law to get benefits taxes or access subsidized financing. Both accountants A and B are capable and competent, but accountant B is an authority in his field, often interviewed by the media, and a point of reference in the sector. In your opinion, between A and B, who will get paid more? This is the example of Brian Ainsley Horn on the huffingtonpost.com blog, “positioning yourself as an authority is the most important thing you can do: it increases your perceived value by the market” .
The secret of personal inbound marketing is precisely this, transmitting perceptions of authority to a specific sector in order to become a reference or, more simply, reassure those seeking information about us. It's not about becoming a celebrity and going on TV. Personal Branding does not aim to make us famous, but to position our brand , that is, our face and our name. The market buys based on perceptions, it wants reassurances and guarantees. You achieve this positioning with content, sharing something that the market wants to achieve. The more the information enriches those who read it (or see the video), the higher it positions you in terms of authority in your sector. Posting a photo of your cat will get you a lot of likes, but whoever expresses this appreciation loves the cat, not you! Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind.
Accountant B has fewer clients, but he has created a blog and written a book in India Mobile Number Data which he tells how to pay less taxes and has gathered a large group of people on LinkedIn and Facebook who are waiting for his article on how to interpret the latest law to get benefits taxes or access subsidized financing. Both accountants A and B are capable and competent, but accountant B is an authority in his field, often interviewed by the media, and a point of reference in the sector. In your opinion, between A and B, who will get paid more? This is the example of Brian Ainsley Horn on the huffingtonpost.com blog, “positioning yourself as an authority is the most important thing you can do: it increases your perceived value by the market” .
The secret of personal inbound marketing is precisely this, transmitting perceptions of authority to a specific sector in order to become a reference or, more simply, reassure those seeking information about us. It's not about becoming a celebrity and going on TV. Personal Branding does not aim to make us famous, but to position our brand , that is, our face and our name. The market buys based on perceptions, it wants reassurances and guarantees. You achieve this positioning with content, sharing something that the market wants to achieve. The more the information enriches those who read it (or see the video), the higher it positions you in terms of authority in your sector. Posting a photo of your cat will get you a lot of likes, but whoever expresses this appreciation loves the cat, not you! Tell me who you areMAKE YOURSELF A BRAND Be authoritative and inspire trust Trust is built word after word, action after action, strategy after strategy, always keeping the concept of coherence in mind.