Post by nelsonelias on Feb 27, 2024 10:15:34 GMT
The first analysis that is done is to find the most suitable channels for diffusion . It may seem obvious but not all engagement channels are the same, and not all of them make sense to invest equally in a marketing plan. There are products that are better conveyed through Google AdWords; others whose price and features adapt to the informal context of Facebook. In the B2B sector, where companies sell services or products to other companies, Linkedin is the solution. Knowing the channels through which you can intercept your audience is essential, if you want to know more read also: "Digital vs corporate communication strategies" Second Step Defining the right budget. This certainly depends on availability, but also on the number of people you want to reach. Think about traditional advertising budgets, which based rates on the estimated number of viewers for a television program, for example.
On the web the concept can be approached: the more people you want to reach within your marketing plan, the more visible you need to be and visibility can be purchased through sponsorships on social media and AdWords campaigns on Google. The great advantage of web advertising is that you can perfectly target your audience , something that you cannot expect, for example, from a TV channel. Results You Can Country Email List Expect These analyzes were also fundamental in the case of this company which launched its virtual shop, e-commerce, with all accounts in order to guarantee an easy and pleasant user experience for the potential customer. The question at this point was: once you have an e-commerce site with all the right features , how can you bring interested potential customers? For this e-commerce belonging to the fashion sector, Inside Comunicazione has decided to invest in advertising activities in order to bring interested traffic to the site.
Web Adv has made it possible to intercept people's tastes and lead them to click on e-commerce. After a careful study, Inside decided to invest in ADV campaigns using Google Adwords, a channel deemed suitable for the communication strategy followed and to intercept the right audience. These were the results obtained after 12 months: +78% of total transactions compared to the previous year; +61% increase in conversion rate compared to the previous year; +40% e-commerce turnover compared to the previous year. How to Choose a Campaign Agency Online ADV is not reduced to a single operation, but constitutes an important branch of marketing that includes: Google AdWords Management of communication in all social networks (Facebook, Linkedin, Twitter, Instagram just to name the most popular) Mobile ADS Display Remarketing Running ADS campaigns means understanding social media that a marketing plan cannot ignore ; master all these tools and their specific languages (textual, visual, video); therefore possess the right skills to communicate effectively through these channels (copywriting, graphics, recording and editing).
On the web the concept can be approached: the more people you want to reach within your marketing plan, the more visible you need to be and visibility can be purchased through sponsorships on social media and AdWords campaigns on Google. The great advantage of web advertising is that you can perfectly target your audience , something that you cannot expect, for example, from a TV channel. Results You Can Country Email List Expect These analyzes were also fundamental in the case of this company which launched its virtual shop, e-commerce, with all accounts in order to guarantee an easy and pleasant user experience for the potential customer. The question at this point was: once you have an e-commerce site with all the right features , how can you bring interested potential customers? For this e-commerce belonging to the fashion sector, Inside Comunicazione has decided to invest in advertising activities in order to bring interested traffic to the site.
Web Adv has made it possible to intercept people's tastes and lead them to click on e-commerce. After a careful study, Inside decided to invest in ADV campaigns using Google Adwords, a channel deemed suitable for the communication strategy followed and to intercept the right audience. These were the results obtained after 12 months: +78% of total transactions compared to the previous year; +61% increase in conversion rate compared to the previous year; +40% e-commerce turnover compared to the previous year. How to Choose a Campaign Agency Online ADV is not reduced to a single operation, but constitutes an important branch of marketing that includes: Google AdWords Management of communication in all social networks (Facebook, Linkedin, Twitter, Instagram just to name the most popular) Mobile ADS Display Remarketing Running ADS campaigns means understanding social media that a marketing plan cannot ignore ; master all these tools and their specific languages (textual, visual, video); therefore possess the right skills to communicate effectively through these channels (copywriting, graphics, recording and editing).