Post by account_disabled on Feb 24, 2024 10:38:38 GMT
GA4 brings with it a new vision of tracking, moving from data collection based on sessions and different types of user interaction, to tracking focused on events and connected parameters. The system collects these events automatically without generating specific codes and, for this reason, in addition to other aspects, it is not possible to migrate data from Universal Analytics to GA4. For companies there is also the problem linked to the new Conversion Modeling. Let's talk about cases in which a recorded conversion cannot be specifically attributed to any acquisition channel. This is because in GA4 there are new metrics, metrics present in Universal Analytics are missing (such as the bounce rate) in addition to the fact that some remaining metrics work and measure differently compared to the pre-existing platform.
An example can clarify everything: a user who uses a desktop computer, a tablet and a smartphone to browse the same sites leads to clearly different results between analysis platforms: for Universal Analytics he is counted Afghanistan Mobile Number List as 3 different users, with Google Analytics 4 is indicated as a single user. Where behavior and conversion reports are partial, in relation to the technical characteristics of the systems and the permissions granted or denied by users, Google fortunately offers its users data modeling developed through artificial intelligence software. Another important detail: for the period concerned with the coexistence of the two platforms, it should also be remembered that GA4 can work both in the presence and absence of cookies.
You might be interested in: "Google Analytics 4: what changes compared to Universal Analytics?" Why be supported by a specialized agency for the transition to GA4 Given all these aspects previously mentioned and - above all - regarding the lack of opportunity to import data from Universal to GA4, it is necessary to be very careful and rely on the assistance of proven professionals. All this also in the face of the need to create a history of data within GA4. A way to immediately start an active comparison between the user and session data collected by Universal and that obtained by GA4. An agency structured like Inside Comunicazione , with advanced skills in Digital Marketing and professionals specifically dedicated to data analysis, allows companies to carry out all the essential steps for optimal online data collection through GA4, supporting the Marketing and IT representatives of the customers from both a technical and strategic point of view.
An example can clarify everything: a user who uses a desktop computer, a tablet and a smartphone to browse the same sites leads to clearly different results between analysis platforms: for Universal Analytics he is counted Afghanistan Mobile Number List as 3 different users, with Google Analytics 4 is indicated as a single user. Where behavior and conversion reports are partial, in relation to the technical characteristics of the systems and the permissions granted or denied by users, Google fortunately offers its users data modeling developed through artificial intelligence software. Another important detail: for the period concerned with the coexistence of the two platforms, it should also be remembered that GA4 can work both in the presence and absence of cookies.
You might be interested in: "Google Analytics 4: what changes compared to Universal Analytics?" Why be supported by a specialized agency for the transition to GA4 Given all these aspects previously mentioned and - above all - regarding the lack of opportunity to import data from Universal to GA4, it is necessary to be very careful and rely on the assistance of proven professionals. All this also in the face of the need to create a history of data within GA4. A way to immediately start an active comparison between the user and session data collected by Universal and that obtained by GA4. An agency structured like Inside Comunicazione , with advanced skills in Digital Marketing and professionals specifically dedicated to data analysis, allows companies to carry out all the essential steps for optimal online data collection through GA4, supporting the Marketing and IT representatives of the customers from both a technical and strategic point of view.