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What is the difference between CDP and DMP to choose Adobe Experience Cloud 04-05-2023 What is the difference between CDP and DMP Explaining the characteristics and how to choose Collecting and analyzing data is critical to understanding your customers . Additionally, to create meaningful experiences for each person , no matter the size , you need to use data to identify people within your audience . The data infrastructure for understanding customers is a customer data platform
CDP and a data management platform DMP . Both CDPs and DMPs aim to improve customer engagement . And because they both collect data and audience insights , it's easy to confuse the two . While one foundation may latestdatabase.com be better suited to your company's business goals , it's not always clear to choose one over the other . Some companies may want to consider using both platforms , depending on their customer base and internal data usage needs .
In this article, we will first explain the main differences between CDP and DMP . We will also explain how they process a wide variety of data , organize customer profiles , and retain information , along with practical examples . chapter What is the difference between CDP and DMP CDPs integrate data across channels by collecting information tied to individual customers . Marketers often use CDP data to build customer profiles and decide how to personalize experiences based on known and unknown customer behaviors. The general characteristics of CDP